The age of glass and plastic is coming to an end. Diageo, a company with a long list of well known spirits in its portfolio has partnered with a venture management company, Pilot Lite Ventures, a to create the world’s first 100% plastic free paper based spirits bottle made from sustainably sourced wood.
Johnnie Walker Black Label will be the first spirit to sport the new paper bottle, due for release in 2021 with many other brands to follow suit. In fact, Diageo has been working with a consortium of FMCG companies in non-competing categories including Unilever and PepsiCo to further develop this technology, so expect more paper based packaging from your favourite brands.
It is considered to be the first of its kind, designed and developed to be 100% plastic free and expected to be fully recyclable. The pulp each bottle is made of meets food-safe standards and will be fully recyclable in standard waste streams. The technology will allow brands to rethink their packaging designs, or move existing designs into paper, whilst not compromising on the existing quality of the product.