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Nike reveals Dia de Muertos 2020 collection

Dia de Muertos or Day of the Dead is a national holiday in Mexico celebrating friends and family members who have died, helping support their spiritual journey. The celebration is typically very vibrant with lots of bright colours, flowers and elements from the life of the departed put together as an ‘ofrendas’ or altar, with the intent to encourage visits by the souls, to hear the prayers and the comments of the living directed to them.

To further celebrate the festivities, Nike has released a collection of shoes and apparel paying homage to family. Taking the Nike Air Max 90, Nike DBreak Type, Nike Blazer Mid and Air Jordan 1 silhouettes whilst taking design inspiration from the traditional ‘ofrendas’.

The pack focuses on intrinsic colors, patterns and materials and employs Marigold — the traditional Mexican flower — as a collecting thread throughout the pack and apparel, whilst also connecting back to family with the phrase ‘Para Mi Familia’ on the DBreak Type heel, the toe of the Air Jordan 1 and the tee and hoodie graphics.

The pack will be made available worldwide today, October 15, on nike.com and the SNKRS app with prices ranging from $100 to $140.

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